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Top related persons:
Escalade - 1 Mary Barra - 1 It's - 1 Tyson Jominy - 1 John Roth - 1 Roth - 1 Edmunds - 1 Michael Simcoe - 1
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New York City Cadillac's U.S U.S Warren , Michigan Detroit Texas Simcoe
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Motors - 1 GM - 1 General Motors - 1 Cadillac - 1 CNBC - 1 U.S - 1 Auto - 1 Benz - 1

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2 mentions found


☆ Electric Cadillac Escalade to test GM's EV strategy, cash machine
  + stars: | 2023-08-08 | by ( Michael Wayland | ) www.cnbc.com   time to read: +6 min
The Escalade IQ is the first – and most important – traditional Cadillac model to be released as an EV. The automaker plans to initially sell the new electric Escalade IQ alongside the current traditional models. A close-up of the illuminated front end of the electric Cadillac Escalade IQ, including a black crystal shield badge. CadillacA teaser video released by GM of the Escalade IQ appears to have more design elements similar to the automaker's Cadillac Lyriq and Cadillac Celestiq than the traditional Escalade. The first-generation Cadillac Escalade was produced from 1998 through 2000 by General Motors.
Persons: Escalade, Mary Barra, It's, Tyson Jominy, John Roth, Roth, Edmunds, Michael Simcoe, Steve Fecht, Rory Harvey, Wayne Cherry Organizations: Motors, GM, General Motors, Cadillac, CNBC, U.S, Auto, Benz, Ferrari, Lamborghini, Cadillac's, GM Tech Center, General Motors GM, GM North America, GMC Hummer, Chevrolet Silverado, Cruise, Arlington Assembly, Chevrolet, GMC, ICE Locations: New York City, Cadillac's U.S, U.S, Warren , Michigan, Detroit, Texas, Simcoe
☆ How GM plans to convince consumers to make the switch to electric vehicles
  + stars: | 2022-10-08 | by ( Kaitlin Balasaygun | ) www.cnbc.com   time to read: +6 min
Scott Mlyn | CNBCWhen people think of electric vehicles, their minds typically jump to Tesla. GM plans to sell up to 175,000 electric vehicles to Hertz Global by 2027 – rentals are a key method to introduce more people to EVs without having to commit to a purchase. Over the years, GM has created other virtual showrooms like Chevy MyWay and Cadillac Live, but GM EV Live is the first EV-only showroom being offered by GM. Focus on all the in-car technology, not just EV technology GM is focused on advancing technology to create better and safer driving experiences along with sleeker models for EVs. Maintain core principles through EVs Wahl said one thing that has not changed is the underlying principles of marketing.
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