Read previewThe advertising trade group The World Federation of Advertisers told its members on Thursday that it was "discontinuing" activities for its Global Alliance for Responsible Media initiative following an antitrust lawsuit filed by Elon Musk's X against the company earlier this week. This story is available exclusively to Business Insider subscribers. AdvertisementRepresentatives for the WFA and GARM didn't immediately respond to requests for comment from Business Insider. The platform's lawsuit alleged that after Musk acquired Twitter in 2022, GARM persuaded top brands not to advertise on it. The Committee has been investigating whether GARM members illegally colluded to demonetize conservative platforms and voices.

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Persons: —, Elon Musk's, Stephan Loerke, Loerke, GARM, colluded, Ørsted, GARM didn't, Linda Yaccarino, wasn't, Musk, Jim Jordan, Russell Dye, Rumble, X didn't Organizations: Service, Federation, Global Alliance, Responsible Media, WFA, Business, Twitter, Unilever, Mars, CVS, WPP Locations: Texas, US, Ohio