While Japan and the United Nations' nuclear watchdog said the move was safe, China retaliated by banning all seafood imported from Japan.
Chinese consumers followed with boycotts on Japanese brands, including P&G's SK-II, fearing that their products would be tainted by radiation.
While the brand took a hit in the previous quarter, P&G executives said SK-II is already seeing sales turn around.
"Our consumer research indicates SK-II brand sentiment is improving, and we expect to see sequential improvement in the back half," CFO Andre Schulten said on the company's earnings conference call.
CEO Jon Moeller also reminded investors that previous tensions between Japan and China have hurt SK-II's sales, but the brand always bounced back.
Persons:
Gamble, Andre Schulten, Jon Moeller
Organizations:
Procter, SK, United Nations, G's SK
Locations:
Greater China, Japan, —, China