While other toy companies struggle with an inflation-fueled sales slump, Lego is building positive results brick by brick.
Meanwhile, publicly traded rivals such as Mattel , Hasbro , Funko and Jakks Pacific have all reported double-digit revenue and sales declines so far this year.
"I think what makes me very satisfied is this fact that we continue to outgrow the industry," CEO Niels Christiansen told CNBC.
Toy companies across the industry saw massive gains during the Covid-19 pandemic, as parents looked for ways to keep their kids occupied during lockdowns.
The region is newly exposed to the iconic building bricks and physical locations have helped show adults and children how to play with Lego.
Persons:
Niels Christiansen, we've, Christiansen, That's
Organizations:
Mattel, Hasbro, Funko, Jakks, CNBC, lockdowns, U.S ., Star
Locations:
Danish, Mexico, Virginia, China