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☆ The 'internet's favorite underwear' goes mainstream: Gen Z brand Parade agrees to be bought
  + stars: | 2023-08-15 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com   time to read: +4 min
Privately owned Ariela & Associates International has agreed to buy Parade, the VC-backed intimates startup that created "the internet's favorite underwear," CNBC has learned. "Consolidation is the big opportunity, especially for big, traditional brands to acquire more digitally savvy upstarts. It quickly became a favorite among Gen Z consumers eager for comfortable and affordable underwear that fit their body style and personal values. As part of Ariela, Parade will now be able to tap on the firm's manufacturing muscle to scale up and become more of a mass-market brand, said Jessica Ramirez, a senior analyst with Jane Hali and Associates. I think Parade hasn't as much … this would make sense to propel it on a larger level."
Persons: that's, Nikki Baird, didn't, Cami, Jessica Ramirez, Jane Hali, It'll, Ramirez Organizations: Associates, CNBC, Associate's, Columbia University, Parade, FullBeauty Brands, Walmart, Target, Smart Locations: U.S, Ariela
☆ Walmart gobbled up and spit out e-commerce brands like Bonobos and Moosejaw. Here's what happened to the retailer's jilted exes.
  + stars: | 2023-06-03 | by ( Ben Tobin | ) www.businessinsider.com   time to read: +5 min
Walmart has sold three digital companies — Moosejaw, Bonobos, and Eloquii — this year. In the past few months, Walmart announced it was selling outdoor recreation apparel and gear company Moosejaw, upscale e-commerce apparel company Bonobos, and plus-size clothing company Eloquii. Under Lore, despite big revenue growth, the Walmart e-commerce division incurred major losses, sometimes annually upwards of $1 billion. Here's a look at each of the companies Walmart has offloaded this year. Bonobos, founded in 2007, attracts young, urban customers with its slim-fitting pants, shirts, jackets, and suits.
Persons: Marc Lore, —, Lore, Doug McMillon, Eoin Comerford, Bebeto Matthews, Ben Tobin Organizations: Walmart, Service, Privacy, Lore's, Dick's Sporting Goods, Moosejaw Walmart, Bonobos Walmart, Bonobos, Bebeto Matthews Walmart, WHP Global, Express, FullBeauty Brands Locations: Arkansas, Bentonville , Arkansas, Michigan, Walmart's, New York
☆ Where Walmart's jilted exes are now: what happened to the e-commerce brands it gobbled up and spit out like Bonobos and Moosejaw
  + stars: | 2023-04-28 | by ( Ben Tobin | ) www.businessinsider.com   time to read: +5 min
Walmart has sold three digital companies — Moosejaw, Bonobos, and Eloquii — this year. In the past couple of months, Walmart announced it was selling outdoor recreation apparel and gear company Moosejaw, upscale e-commerce apparel company Bonobos, and plus-size clothing company Eloquii. Under Lore, despite big revenue growth, the Walmart e-commerce division incurred major losses, sometimes annually upwards of $1 billion. Recently, Walmart's e-commerce goals have shifted. Here's a look at each of the companies Walmart has offloaded this year.
☆ Walmart sells plus-size clothing brand Eloquii, offloading its third digital brand this year
  + stars: | 2023-04-21 | by ( Courtney Reagan | ) www.cnbc.com   time to read: +3 min
Walmart is selling online apparel brand Eloquii to FullBeauty Brands, marking the retailer's third divestiture of a direct-to-consumer brand this year. The retailer bought Eloquii in 2018 for a reported $100 million, one of numerous digital apparel brands with niche and loyal consumer bases. Fogarty plans for Eloquii to be an anchor in what he calls FullBeauty Brands' "digital mall." After acquiring Eloquii, Walmart created a new brand of inclusive-sized apparel, which the retailer will continue to sell after the divestiture. Walmart's online sales now make up 13% of total annual sales, as of its most recent fiscal year-end, up from 5% in 2019.
☆ Walmart offloads second e-fashion brand in days with focus on margins
  + stars: | 2023-04-21 | by ( ) www.reuters.com   time to read: +1 min
April 21 (Reuters) - Walmart Inc (WMT.N) is selling plus-size fashion brand Eloquii Inc just over a week after it agreed to offload menswear label Bonobos, underscoring an effort to improve margins by narrowing focus and building on alternative revenue streams. The buyer, FullBeauty Brands, did not disclose the size of the deal in its statement on Friday. Walmart acquired Eloquii in 2018 for a reported $100 million in its push to appeal to younger shoppers through a range of online brands and better position itself against e-commerce giant Amazon.com Inc (AMZN.O). Walmart has been sharpening its focus on ramping up its businesses including advertising and delivery, to diversify its revenue streams and boost margins as inflationary pressures on consumer spending weigh on the retailer. Reporting by Deborah Sophia in Bengaluru; Editing by Devika SyamnathOur Standards: The Thomson Reuters Trust Principles.
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