For years, customers have griped about their portion sizes at the fast-food chain, and Chipotle has vigorously defended itself.
"There have been no changes in our portion sizes, and we have reinforced proper portioning with our employees," Laurie Schalow, Chipotle's chief corporate affairs and food safety officer, told Business Insider.
"Yes, you can have the same customization with a digital makeline, but you are more constrained in what you can do."
technically the robot but i've seen the robot referenced broadly as a "digital makeline."
The analyst added that robots could be a solution for digital orders, which Chipotle has said it plans to do.
Persons:
—, Chipotle, Laurie Schalow, Wells, Danilo Gargiulo, Gargiulo, Daniel Fukuba, we're, Fukuba, Brian Niccol's, Chipotle's, Niccol, Fortune, de gallo, Niccol didn't
Organizations:
Service, Business, BI
Locations:
AllianceBernstein, Chipotle, San Jose , California, pico