US President Joe Biden speaks at a campaign event in Philadelphia, Pennsylvania, on March 8, 2024.
An estimated 32.2 million people watched Biden's State of the Union speech, according to Nielsen ratings from 14 television networks.
Biden campaign officials said they expect an extremely close race against Trump with opinion polls showing a neck-and-neck race for the 270 electoral votes necessary for victory.
Polls show Biden, 81, and Trump, 77, closely matched, with most voters unenthusiastic about the rematch after Biden defeated Trump four years ago.
Deputy campaign manager Rob Flaherty said the $30 million ad buy over the next six weeks is more than the Biden campaign spent in all of 2023.
Persons:
Joe Biden, Biden, Kamala Harris, Donald Trump, Harris, Nielsen, Julie Chavez Rodriguez, Rob Flaherty, Flaherty, Friday Biden, Trump
Organizations:
Republican, Georgia, Nielsen, Television, Trump, Biden, Democratic, Comedy Central, ESPN
Locations:
Philadelphia , Pennsylvania, Pennsylvania, , New Hampshire, , Wisconsin, Michigan, Arizona, Nevada, Biden's, Ohio, Florida, Philadelphia, Delaware County