The increase has been fast: Just five years ago, coffee, teas, lemonades and other cold drinks made up less than half of Starbucks’ beverage sales.
Justin Sullivan/Getty ImagesThis trend isn’t exclusive to Starbucks, as other coffee companies are catering to growing demand for cold drinks.
Half of Gen Z consumers own a drip coffee brewer, compared to 60% of all coffee consumers, Mintel said.
Younger consumers view cold coffee beverages as more refreshing, better tasting and more of a treat than hot coffee, the surveys show.
Iced macchiato, iced specialty tea, iced espresso and iced americano have also ranked among the fastest-growing non-alcoholic drinks on menus tracked by Technomic.
Persons:
Justin Sullivan, Keurig, Maxwell, Mintel, ”, Dorothy Calba, Lizzy Freier, Freier, “
Organizations:
New, New York CNN, Starbucks, Euromonitor, americano, Technomic
Locations:
New York