$500 signed basketball Branded vodka and coffee “Buzzer beater” quesadillaThe Many Ways Men’s Sweet 16 Players Are Being PaidThis year’s N.C.A.A.
basketball tournament is being played amid a revolutionary change in college sports: The best players are now openly recruited, retained and rewarded with cash.
— under pressure from the Justice Department and state legislatures — allowed players to be paid for the use of their “name, image and likeness.” The idea was to let players endorse shoes or sports drinks.
(The average men’s basketball player with a collective contract at a top school is paid $63,450, according to Opendorse, a company that processes payments to players from collectives.
Every team in the men’s Sweet Sixteen has been touched by this change, which has brought windfalls to players but instability to the college game.
Persons:
—, ” —, windfalls
Organizations:
Justice Department