REUTERS/Alyssa Pointer/File Photo Acquire Licensing RightsAug 24 (Reuters) - Warner Bros Discovery (WBD.O) said on Thursday it was adding a new offering to its Max streaming platform, a round-the-clock news service called CNN Max, in the United States on Sept. 27.
CNN Max will leverage the news network's global reporting resources, and will also offer new original programs, such as "CNN Newsroom with Jim Acosta, Rahel Solomon, Amara Walker and Fredricka Whitfield," Warner Bros Discovery said in a statement.
It will function like a channel within the Max streaming platform.
CNN Max will seek to capitalize on the immediacy of breaking news and analysis, differentiating CNN Max from the short-lived CNN+ streaming service, which launched in March 2022 and featured lifestyle programs.
CNN's parent, Warner Bros Discovery, has been working to increase how much time subscribers spend on its Max streaming service, augmenting its HBO scripted series with Discovery's reality shows to keep viewers watching.
Persons:
Alyssa Pointer, CNN Max, Jim Acosta, Rahel Solomon, Amara Walker, Fredricka Whitfield, Axios, CNN's, Max, Anthony Bourdain, Stanley Tucci, Yuvraj Malik, Dawn Chmielewski, Helen Coster, Anil D'Silva, Chizu Nomiyama, Jonathan Oatis, Will Dunham
Organizations:
Warner Bros . Discovery, REUTERS, Warner Bros Discovery, CNN, Max, P Global Market Intelligence, Español, CNN International, Fox News, MSNBC, Nielsen, Thomson
Locations:
Warner Bros . Discovery Atlanta, Atlanta , Georgia, U.S, United States, Italy, Bengaluru, Dawn, Los Angeles, New York