Ruckel had to make a choice: Lower the price on Amazon or ask Chewy to raise the price of his product. The company also invests in tools to help sellers offer “competitive prices,” he said. Scott Needham, who sells on Amazon and runs a product-finder tool for other Amazon sellers, said he was “surprised by some of the points that the FTC selected.”watch now“I have over the years been very critical of Amazon,” Needham told CNBC. Competitors like Shopify and Walmart are increasingly viable alternatives for many categories of sellers, Needham said, not to mention rapidly growing Chinese e=commerce companies like Temu. Among those is a greater ability for Amazon sellers to communicate with buyers, offering select customers certain promotions.

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Persons: Watchara, Fred Ruckel, Ruckel, Chewy, Fred Ruckel's, that’s, David Zapolsky, ”, ” Zapolsky, “, ” “, I'm, commenter, Scott Needham, ” Needham, “ I’ve, Needham, I’m, ” Scott Moller, Moller, ” Moller, ecommerce, he’s, Molson Hart, Hart Organizations: MediaNews, Riverside Press, Enterprise, Getty, Amazon, CNBC, Federal Trade Commission, FTC, Walmart Locations: Eastvale , California, Amazon’s