London fintech startup Viable has raised $3 million in seed funding. Founded in 2023, Viable helps e-commerce businesses track their finances. AdvertisementViable, a London-based fintech startup that aims to help small businesses with finances, has raised $3 million in seed funding. Founded in 2023, Viable typically works with e-commerce and direct-to-consumer (DTC) companies in beauty, wellness, and fashion to provide clearer data on their finances. Cofounder Franklyn Martin said these e-commerce businesses were facing a double threat: rising costs and investors turning away from the space.

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Persons: —, Franklyn Martin Organizations: London, Service, Business Locations: London