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Tesla is having trouble wooing new EV shoppers
  + stars: | 2024-07-30 | by ( Nora Naughton | ) www.businessinsider.com   time to read: +4 min
That's bad news for Tesla, especially as a yearlong slowdown in EV demand is beginning to impact the EV leader's sales. That's off from 55% share a year ago and nearly 80% market share back in 2020, according to Experian data. AdvertisementThat leaves a potential opening for traditional automakers at a time when the EV market is getting tougher. That's already helped the brand chip away at Tesla's market share. And at Ford, EV sales were up 61% in the second quarter, trailing only Tesla in sales so far in 2023.
Persons: , Tesla, Elon, Power, Frank Hanley, That's, Hanley Organizations: Service, JD Power, Business, Cox Automotive, EV, Chevrolet, Silverado, Ford
A dog looks out the window from a Tesla electric vehicle charging at a Tesla Supercharger location in Santa Monica, California on May 15, 2024. Last year, the U.S. EV leader received a rank of 257 problems per 100 vehicles, compared with 265 problems per 100 vehicles on average for EVs from traditional automakers. Across the broader industry, not just BEVs, Tesla has consistently ranked toward the bottom in initial quality since J.D. BEVs averaged 266 problems per 100 vehicles, 86 points higher than gas- and diesel-powered vehicles, which averaged 180 problems per 100 vehicles, according to the study. "It is not surprising that the introduction of new technology has challenged manufacturers to maintain vehicle quality," Hanley said.
Persons: Tesla, Power, Power Frank Hanley, Hanley, — CNBC's Michael Wayland Organizations: J.D, Tesla, Auto, Apple, Android Locations: Santa Monica , California, J.D ., U.S
The auto research firm JD Power assessed dozens of vehicle brands for its latest quality study. The overall quality of new vehicles is deteriorating and nagging problems are on the rise, according to a new study from JD Power. "The basic touch point of door handles is now a percolating problem area as manufacturers attempt to redesign them," JD Power said. JD Power assigned a score to each auto brand based on problems per 100 vehicles, and calculated an industry average of 192 problems per 100 vehicles (PP100), up from 180 in 2022. In terms of vehicles themselves, the Nissan Maxima had the highest initial quality overall, with 106 problems per 100 vehicles, according to the survey.
Persons: Tesla, Dodge, Frank Hanley, Power, JD Power, Ram, Alfa Romeo, Polestar Organizations: JD Power, Fiat Chrysler, French PSA Group, Buick, Chevrolet, Volvo, Chrysler, Volkswagen, Nissan, JD, Dodge, Romeo, GMC, Porsche, Kia, Lexus, Maserati, Hyundai, Honda, BMW, Mitsubishi, Toyota, Ford, Benz, Rover, Mazda, Acura, Lincoln
An annual study by auto research firm JD Power found that the overall quality of cars declined. Part of the issue stems from automakers' push to put more tech in vehicles, JD Power tells Insider. Automakers are increasingly putting more tech in their new vehicles, but they can't seem to get basic features such as cupholders, door handles, and car horns right, a study from auto research firm JD Power found. Smith Collection/Gado/Getty ImagesPart of the desire to redesign door handles is due to the shift to electric vehicles, Hanley said. "They're trying to make the vehicles as aerodynamic as possible because it helps with range ... and door handles was one of those opportunities," he said.
Persons: Power, JD, Frank Hanley, Hanley, they're Organizations: JD, Drivers, Android, aren't, Manufacturers Locations: Teslas, Hanley
Auto research firm JD Power assessed dozens of vehicle brands for its latest quality study. The overall quality of new vehicles is deteriorating and nagging problems are on the rise, according to a new study from JD Power. "The basic touch point of door handles is now a percolating problem area as manufacturers attempt to redesign them," JD Power said. JD Power assigned a score to each auto brand based on problems per 100 vehicles, and calculated an industry average of 192 problems per 100 vehicles (PP100), up from 180 in 2022. In terms of vehicles themselves, the Nissan Maxima had the highest initial quality overall, with 106 problems per 100 vehicles, according to teh survey.
Persons: Tesla, Dodge, Frank Hanley, Power, JD Power, Ram, Alfa Romeo, Polestar Organizations: Auto, JD Power, Fiat Chrysler, French PSA Group, Buick, Chevrolet, Volvo, Chrysler, Volkswagen, Nissan, JD, Dodge, Romeo, GMC, Porsche, Kia, Lexus, Maserati, Hyundai, Honda, BMW, Mitsubishi, Toyota, Ford, Benz, Rover, Mazda, Acura, Lincoln
Build quality of certain parts such as audio systems and cup-holders have resulted in quality issues, the report said, which collected data from 93,380 purchasers and lessees of 2023 model-year vehicles. Problems per 100 vehicles (PP100) rose 30 PP100 during the past two years, the report said. A lower score reflects higher vehicle quality. The wide range of quality problems in the automotive industry is "a phenomenon not seen in the 37-year history of the Initial Quality Study", said J.D Power's senior director of auto benchmarking Frank Hanley. Dodge ranked the highest overall in terms of initial quality, while Chrysler and Volvo were jointly ranked lowest, according to J.D.
Persons: Bing Guan, J.D Power's, Frank Hanley, Hanley, Nathan Gomes, Shilpi Majumdar Organizations: Tesla Inc, Dodge, Chrysler, Volvo, Thomson Locations: United States, Carson , California, U.S, Bengaluru
Power's Initial Quality Study released Thursday. "The automotive industry is facing a wide range of quality problems, a phenomenon not seen in the 37-year history of the [Initial Quality Study]," said Frank Hanley, senior director of auto benchmarking at J.D. The 2023 Initial Quality Study found industry-wide problems per 100 vehicles rose by 12 to 192, on average. The top mass-market brands for initial quality were Dodge, Ram and Buick. The company conducts separate surveys to rank brands by long-term dependability, the appeal of their new vehicles' features and car buyers' purchasing experiences across brands.
Persons: Frank Hanley, Tesla, — Dodge, Ram, Alfa Romeo —, Polestar, General Motors, Korea's, Alfa, aren't, Power, It's Organizations: Volvo, Tesla, U.S, General, Chevrolet, GMC, Buick, Cadillac, Ford, Lincoln, Korea's Hyundai, Kia, longtime paragon, Toyota, Porsche Locations: .
The gap in reliability scores between luxury brands and those for mass market brands such as Kia were the widest in the 34 years that J.D. Power sets Tesla aside from other brands in the rankings because the electric vehicle maker doesn't provide it with full access to information about owners. Other luxury brands fared poorly, too. Infotainment systems complaints, such as problems with wireless Bluetooth phone connections, dragged down scores from vehicle owners of several luxury brands, according to the report. Even as luxury brands compete to offer more advanced digital content and dashboard features, luxury vehicle owners are finding fault with the infotainment systems at about double the rate as owners of mass-market brands, Hanley said.
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