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— - 1 Fractl - 1 TikTok - 1 they've - 1 Bing - 1 Gen Z - 1
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2 mentions found


☆ A new survey shows what TikTokers actually search for, as the app inches into Google's domain
  + stars: | 2024-01-19 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +4 min
The app isn't close to challenging Google's search dominance (the companies have even partnered together). But as a video-first app, TikTok may be better suited for certain visual-leaning queries. A new Adobe Express survey, conducted in August by brand-engagement firm Fractl, examined what makes search different on TikTok and what its users typically look for. AdvertisementFor brands looking to post on TikTok, Adobe's report offered insights into the types of videos companies should make and what topics to focus on. Respondents tended to prefer "video tutorials," "product or service reviews," and "personal stories or anecdotes" when using TikTok as a search engine.
Persons: —, Fractl, TikTok, they've, Bing, Gen Z Organizations: Service, Business, Adobe Express, Adobe, Google
☆ More women become truckers as the industry tries to overcome a shortage of drivers
  + stars: | 2023-03-25 | by ( Noah Sheidlower | ) www.cnbc.com   time to read: +10 min
She's one of many in the trucking industry leading efforts to bring more women into the fold. Associations like Women In Trucking work to increase the rate of women drivers, technicians and executives, particularly younger women or those switching careers, like Johnson. Now, with the industry facing a daunting driver shortage, initiatives to bring in women drivers from other industries have escalated. The share of women truckers has increased significantly in recent years: Women now make up almost 8% of truck drivers and sales delivery drivers, according to the U.S. Bureau of Labor Statistics. Navigating shortagesThough many women joined the industry during the pandemic, Covid-19 lockdowns stalled training and testing for truck drivers.
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