TubiHow Tubi found a Gen-Z audienceTubi, which was acquired by Fox in 2020 for $440 million, didn't deliberately aim at Gen Z when it started in 2014.
Because Gen Z spends so much time on social media, they're used to entertainment being free.
"Gen Z is orienting themselves around shared interests, subculture interests.
The plan is to turn fans into promotors, recognizing that Gen Z is heavily influenced by their friends' recommendations; the initiative is in beta.
My thesis is not that people are going to cancel their Netflix subscriptions and go running to Tubi," Parlapiano said.
Persons:
Tubi, Peacock, Max, Gen, Nicole Parlapiano, It's, it's, Rupert Murdoch, Fox, There's, didn't, they're, Parlapiano, we've, Carter, Anne Hathaway, Bijou Phillips, Joseph Gordon, Levitt, Chris Baker, Issa Rae's, Bridgerton's, Nicola Coughlan
Organizations:
Service, Fox, Nielsen, Disney, Hollywood, Business, YouTube, Netflix, FAST, ColorCreative, promotors
Locations:
Tinder, Tubi