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☆ VidCon 2024 showcased the internet's hottest stars you may never have heard of. Here are 7 top takeaways from the annual creator industry conference.
  + stars: | 2024-07-01 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +8 min
The names fans gushed over at this year's VidCon creator conference, held last week in Anaheim, California, weren't the influencers you might expect (or maybe I'm just getting old?) Here are seven top takeaways from VidCon 2024, from the reign of Minecraft streamers to the struggles of once-buzzy startups:Creator collective, Krew, meeting fans at VidCon. Fans of these Minecraft creators lined up outside the convention center each morning, often dressed in cosplay related to the creator's videos. Last year, creator startups made a huge splash at VidCon. Related storiesBut this year, traditional media companies replaced creator startups as sponsors.
Persons: —, Jessica Bravura, Bravura, Products Amjad Hanif, Patrick Stevenson, VidCon, Tara, Alpha, TikTok, Tara Yummy, Jake Webber, Johnnie Guilbert, Hank, John Green, Amanda Perelli, Instagram, Meta, Ray, Twitch, Alix Earle, Jake Shane, Braxton Berrios, Dave Benett Organizations: Service, YouTube, Business, Products, White, Leadership Summit, SXSW, Cannes Lions, Merrell Twins, Publish Press, Disney, Hyatt Regency, YouTube Gaming, Hyatt, Facebook, UTA, Riviera, Cannes Locations: Anaheim , California, Bravura, VidCon, Spotify's, Australia
☆ Jellysmack raised a 9-figure war chest as the creator economy soared. Insiders say it bit off more than it could chew.
  + stars: | 2024-05-14 | by ( Sydney Bradley | Amanda Perelli | Dan Whateley | ) www.businessinsider.com   time to read: +20 min
But while the company's profile in the industry has stayed constant and swaggering, behind the curtain, its business has been increasingly troubled, 10 insiders told Business Insider. Creator economy professionals mingled beneath glowing jellyfish and coral light fixtures inside Jellysmack's creator lounge during VidCon 2023. "As a startup in the ever-evolving creator economy, we are constantly testing and adapting our business model," the Jellysmack spokesperson told BI in a statement. Advertisement"The world was falling apart with the pandemic, but early Jellysmack felt like a dream," the second former staffer told BI. BI viewed two Jellysmack contracts and an email exchange between Jellysmack and one of its creator clients to verify the practice.
Persons: —, SoftBank, lanyards, Jellymack, Jellysmack, YouTubers, Brad Mondo, Meta, Michael Philippe, Jellysmack cofounders Swann Maizil, Robin Sabban, Nathan Guetta, Condé Nast, Youri Hazanov, Sean Atkins, hasn't, Snapchat —, Amanda Perelli, JellyFi, deprioritize, that's, it's, Ollie Forsyth, They've Organizations: Service, Business, Facebook, influencers, BI, YouTube, Disney, Comcast, Keli, Big Tech, cryptocurrency, MTV, HBO, Copyright Capital, SoftBank, Productions, OKA Media, Network Media LLC, Crime, Star, Spotify, Crime Network Locations: VidCon, SoftBank
☆ A founding partner of VC firm 776 explains why she's still optimistic about creator-economy startups as the hype cycle ends
  + stars: | 2024-03-11 | by ( Marta Biino | ) www.businessinsider.com   time to read: +3 min
Read previewFor Katelin Holloway, the people who say creator startups are "dead" are missing the point of the creator economy entirely. "I'm not talking about the epic stars and the MrBeasts of the world," Holloway told Business Insider. This story is available exclusively to Business Insider subscribers. Holloway is a founding partner at Seven Seven Six, the early-stage VC firm started in 2020 by Reddit founder Alexis Ohanian. The end of the hype cycle around creator-economy startups is part of the intrinsic nature of venture capital — VC "loves hype cycles," said Holloway.
Persons: —, Holloway, Alexis Ohanian Organizations: Service, Business, Seven Seven Locations: —
☆ 'Community' is the latest trend that creator-economy startups and platforms are betting big on: 'Creators are the new priests'
  + stars: | 2023-11-17 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +9 min
From product updates to startup rebrands, community has been at the forefront of press releases these past several months. Kajabi, a popular online course platform, recently announced that its creators had earned more than $6 billion using its platform. "We need a bit of everything," Amsellem said, adding that online communities and social platforms "are not going to solve loneliness" by themselves. For instance, Lennon's community on Kajabi hosts about 3,000 members — roughly the size of a small town in the US. Across all of Kajabi, the platform hosts more than 32,000 communities and over 2 million community members, per the company.
Persons: Jack Conte, Conte, Patreon, Kajabi, Teri Yu, Eli Valentin, Fourthwall, Valentin, chatbots, Yu, Hugo Amsellem —, —, Patreon's Conte, There's, Rob Lennon, Lennon, aren't, Amsellem, it's, BI's Marta Biino, YouTubers KSI, Logan, Cenat Organizations: Business, X, Vibely Locations: Kajabi, Silicon Valley, London
☆ A leaked Jellysmack email shows how the rise of short video has sparked new challenges for creator startups
  + stars: | 2023-05-26 | by ( Amanda Perelli | Shriya Bhattacharya | Dan Whateley | ) www.businessinsider.com   time to read: +3 min
In an email to staff, its president said the "rise of short-form video" has sparked new challenges. A new round of layoffs at creator startup Jellysmack shows how much short-form video apps like TikTok have disrupted the creator-advertising ecosystem in just a few years. Jellysmack initially grew its business by helping creators repurpose YouTube videos on other ad-supported platforms like Facebook and Snapchat. Last January, it announced it had set aside $500 million to buy rights to older YouTube videos with the goal of making a profit from future ad earnings. It separately runs a creator-finance division called JellyFi, a program to help celebrities become digital content creators, and a division called JellySmash Productions that helps creators make and distribute content speedily.
☆ How to make money as a content creator, according to dozens of influencers
  + stars: | 2022-12-11 | by ( Marta Biino | ) www.businessinsider.com   time to read: +9 min
Content creators can earn money in many ways. In the past few years, earning money as a content creator and building an influencer career have become more accessible. Here are 11 common ways influencers earn money, based on conversations with dozens of industry insiders. For example, Aisha Beau Frisbey, a full-time lifestyle content creator with 36,000 Instagram followers, recently launched a deck of affirmation cards. Platform creator funds and bonusesSeveral platforms offers bonuses or "creator funds" that pay influencers money for the views they receive on their content, primarily short-form videos.
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