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Western automakers are rattled, with Carlos Tavares, the CEO of Peugeot-to-Fiat carmaker Stellantis (STLAM.MI), warning last month of an "invasion" of cheap Chinese EVs in Europe. But Chinese brands are likely to struggle to sell cars in Europe as cheaply as at home. CONSUMER TRUSTWhile some Chinese brands, such as MG, are well known in Europe, others like XPeng (9868.HK) and Nio need to build trust. Surveys indicate most potential EV buyers in Europe do not recognise Chinese brands. But among those aware of Chinese brands, 1% or fewer would consider buying one.
Persons: Annegret, Carlos Tavares, Chen Shihua, ” Shihua, Spiros Fotinos, Alexander Klose, BYD, Geely’s Lynk, Tesla, Aiways, Zeekr's Fotinos, ” Fotinos, Klose, Victoria Waldersee, Zhang Yan, Gilles Gillaume, Giulio Piovaccari, Mark Potter Organizations: REUTERS, HK, Allianz . Western, Peugeot, Fiat, EV, New Energy Vehicle, Jato Dynamics, Logistics, Geely, South Korean, YouGov, GAC, Victoria, Thomson Locations: Berlin, Germany, Europe, BERLIN, China, Beijing, Munich, Milan
LONDON, June 28 (Reuters) - Zeekr, Geely Automobile's (0175.HK) electric brand, said on Wednesday that two of its all-electric luxury cars are available for pre-order in the Netherlands and Sweden, joining a growing number of Chinese EV makers launching vehicles in Europe. Deliveries for the Zeekr 001 estate and the Zeekr X SUV are set to begin in the autumn, the company said. Pricing for the Zeekr 01 starts at 59,490 euros ($65,076) including taxes, while the Zeekr X starts 44,990 euros. "Our plan is that through 2026 we will cover the majority of western Europe," he told Reuters. Other Chinese EV makers including BYD, Xpeng and Aiways have all launched sales in Europe, seeking to gain market share while many consumers are still new to EVs.
Persons: Geely Automobile's, Spiros Fotinos, Europe's, Fotinos, Nick Carey, Johan Ahlander, Sameer Manekar, Janane Venkatraman, David Evans Organizations: HK, EV, Reuters, Thomson Locations: Netherlands, Sweden, Europe, Gothenburg, Spiros, Denmark, Germany, France, Norway, China, Stockholm, Amsterdam, Bengaluru
SHANGHAI, April 14 (Reuters) - China's Zeekr has hired a former Lexus executive to helm its operations in Europe, according to a memo seen by Reuters, as the electric vehicle (EV) maker plans to sell into the region later this year. Spiros Fotinos, who spent 24 years with Toyota (7203.T) and led the brand management of Lexus globally, joined Zeekr in September as the chief executive officer of Zeekr Europe to oversee the brand's operation in the region, the memo showed. The Geely-owned (GEELY.UL) (0175.HK) brand said on Wednesday it planned to offer the SUV-styled Zeekr X and its Zeekr 001 EV sedan in western Europe. Zeekr previously said it would start delivering in Europe in the fourth quarter of this year. It aims to sell 140,000 Zeekr cars this year, doubling the figure in 2022, An added.
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