New cars today are loaded with high-tech features for car shoppers, from their own operating systems to navigation and remote unlock. Almost every new vehicle collects different types of details about you — and they will share and sell that data, according to a September report by Mozilla, a data privacy advocate, which looked at the privacy practices of 25 different car brands. Only two car brands currently allow users to delete their personal data, Mozilla found: Renault and Dacia. "This is still kind of the 'Wild, Wild West' of data collection and aggregation," said Theresa Payton, the founder, president and chief executive officer of Fortalice Solutions, a cybersecurity advisory firm. While it remains to be difficult to do your own research, there are three steps car shoppers can take as they assess potential new cars, experts say.

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Persons: Ivan Drury, Theresa Payton, Tom McParland, Said Drury Organizations: Mozilla, Finance, Renault, Dacia, Fortalice Solutions, Automatch Consulting Locations: Edmunds, West