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Top related persons:
— - 1 Alex Brownsell - 1 Bill Fisher - 1 Nikhil Lai - 1 Forrester's Lai - 1
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2 mentions found


☆ The $128 billion retail media industry is the hottest space in advertising right now — and its growth tear is coming at the expense of Google and TV
  + stars: | 2023-09-02 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
US search spend on retail media properties is expected to grow 18.7% this year, while search spend outside retail media is expected to grow just 5%, per Insider Intelligence. Despite offering Shopping Ads and analytics and order management tools, industry analysts usually don't consider Google as a retail media operator. AdvertisementAdvertisementHowever, not all retail media spend is coming at the expense of Google and traditional advertising channels. Forrester's second-quarter marketing CMO pulse survey found that the majority of retail media spend is coming from existing trade and shopper marketing budgets. Retailers are cannibalizing those budgets to fuel growth of their retail media networks, said Nikhil Lai, senior analyst at Forrester.
Persons: —, Alex Brownsell, Bill Fisher, Nikhil Lai, Forrester's Lai Organizations: Google, Walmart, Service, Retail, Intelligence, Kroger, Forrester, Apple, Instacart Locations: Amazon, Wall, Silicon, Instacart
☆ Instacart, Walmart, and others are rushing to power streaming TV ads to capture a $5.6 billion opportunity for retail media
  + stars: | 2023-04-27 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
They hope to use shopper data to prove that streaming ads are more effective than linear TV ads. Instacart, Walmart, Kroger, and Best Buy are racking up partnerships with streaming TV companies like Roku and Disney. By partnering with retailers, streaming TV ad sellers can gun for the big budgets that CPG brands spend on linear TV, she said. Streaming ads are often pitched as being more targetable and measurable than linear ads. Both Walmart and Albertsons works with the Trade Desk to target streaming ads.
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