But ahead of a potential Hollywood writers' strike, the streamer faces two key vulnerabilities.
Hollywood is bracing for a possible writers' strike that could begin at midnight PT, following an overwhelming strike authorization by members of the Writers' Guild of America West and East last month.
But, by comparison, Prime Video, Netflix, and Discovery+ offer viewers thousands of TV series, according to ReelGood data from the end of 2022.
"They're building a long-term brand of Apple TV+, which is something apart from all their devices and their cool software.
It would not damage the perception that people have of Apple TV+."