Ford Motor on Monday cut prices for its electric F-150 Lightning pickup, saying its efforts to boost production and lower costs for battery minerals have paid off.
Ford said prices for some of the least expensive versions of the Lighting would fall by nearly $10,000.
Prices for all versions, including the top-line Platinum trim, will drop by at least $6,000 from levels set in March.
The Dearborn, Michigan factory that makes the Lightning will be closed for several weeks while the production upgrades are put in place, Ford said Monday.
Increasing production of the Lightning and other Ford EVs has been a key priority for CEO Jim Farley this year.
Persons:
Ford, Ford EVs, Jim Farley
Organizations:
Ford
Locations:
Dearborn , Michigan, U.S