Smucker popped Thursday after its quarterly report – a reminder of what can happen when Wall Street expectations are low heading into the release, CNBC's Jim Cramer said.
While Smucker didn't necessarily crush estimates, the reported results were "enough" to be cheered by skeptical investors, he said.
SJM YTD mountain SJM shares YTD performance.
Over the past 12 months, Smucker is down around 26%.
However, based on the just-reported quarter, Hostess is a brand that "looks to be working" for Smucker, Cramer said.
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Smucker, CNBC's Jim Cramer, Cramer, Thursday's