It isn't an accident that people who want to cancel a subscription often have to navigate a web of bureaucracy and confusion. "Actual affirmative consent from a consumer," Witte said, would establish trust between the consumer and the company, boosting loyalty. Along with litigation from the CFPB, state attorneys general have pursued legal action against big companies over hard-to-cancel subscriptions. Last year, Letitia James, New York's attorney general, sued SiriusXM over claims that the radio company trapped customers in subscriptions and maintained a complicated and burdensome cancellation process. AdvertisementIndustries have mastered techniques to maximize their profits by crafting their business models in confusing ways that can lure customers into a subscription without realizing it.

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Persons: Doug Mattison, Mattison, —, he'd, I've, Florencia Marotta, Wurgler, Erin Witte, Witte, you've, TransUnion, Cuban, hadn't, it's, Rachel VonSiebenhoven, VonSiebenhoven, I'm, we've, Letitia James, SiriusXM Organizations: Federal Trade Commission, New York University, Consumer Federation of America, Consumer Financial, Bureau, Association of National, FTC, Cuban, Companies, Industries Locations: Ohio, Colorado, New