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Search resuls for: "Fisbee"


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This as-told-to essay is based on a conversation with Chanda Bell and her twin sister Christa Pitts, co-CEOs of The Lumistella Company. My identical twin Christa and I named our elf Fisbee. Chanda Bell's mom put an elf named Fisbee around the house, which eventually became the Elf on the Shelf. We tell each other whether we're acting as sisters or business partnersWe're business partners, but we're also sisters and best friends. Christa will say, "I just need to talk to my sister right now," or "I'm calling as a business partner."
Persons: Chanda Bell, Christa Pitts, Christa, Fisbee, Chanda Bell's, Chanda Bell Christa, we're, you've Organizations: Service, Lumistella, QVC, Publishers
Christa Pitts is the co-CEO of the Lumistella Company, the manufacturer for the Elf on the Shelf. Her family started the business in 2005 after being inspired by their own Christmas family tradition. Facebook / The Elf on the ShelfIn 2005, my mom and Chanda wrote "The Elf on the Shelf: A Christmas Tradition." In 2020, the company rebranded to the Lumistella Company to better reflect our portfolio of products, entertainment, and experiences. We also started Scout Elf Productions, our own production company, and began developing content around our brands.
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