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The Messenger, a startup digital news website that launched in May, is shutting down after reports that it was running out of money, an executive at the outlet who has been briefed on the matter told NBC News on Wednesday. The Messenger launched in May with Jimmy Finkelstein, who previously owned The Hollywood Reporter and The Hill, at the helm. It promised to provide "thorough, objective, non-partisan, and timely news coverage" in a time of bias and misinformation. Earlier this month, Semafor reported that The Messenger's board was considering shutting down the website as the outlet was set to run out of funds by the end of January. A day before staff were informed they were now without jobs, The New York Post reported that Finklestein was working to secure deals to inject new revenue into The Messenger to keep the site going.
Persons: Jimmy Finkelstein, Semafor, Finklestein, Conde Nast Organizations: NBC News, Hollywood, New York Post, Los Angeles Times, Forbes, Time, Sports Illustrated, Tech Crunch, Business
But Finklestein also had another side business on his mind last week in an interview that had been pre-taped for CNBC's Small Business Playbook event, the loose-leaf tea side hustle, Firebelly Tea, that he co-founded as an independent entrepreneur. Finkelstein said it will be cheaper and also likely a more effective way to grow a new business. The creator economy is changing the way business success is generated, Finkelstein said, with the old "Field of Dreams" model — "If you build, it, they will come" — no longer enough. But that does not mean every small business owner with a great product should be chasing MrBeast or Emma Chamberlain for product endorsements. He cited the TikTok hashtag "TikTok Made Me Buy It" which has 50 billion impressions.
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