AdvertisementThe online investment platform has created a tool that will be available to registered investment advisers, allying itself with Fidelity Institutional Wealth Services to promote and distribute the feature. The new product, called Betterment Institutional, allows a financial adviser to provide clients with a Betterment portfolio branded to their own practice, and then help manage that client's investments through the platform. He points out that Betterment Institutional should help advisers focus on their areas of expertise, while leaving the little stuff to Betterment. BettermentDavid Canter, executive vice president of practice management and consulting at Fidelity Institutional Wealth Services, has worked with Betterment on the launch. This article has been updated to clarify that Betterment Institutional will be available to financial advisers independent of Fidelity.

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