New York CNN —The Jeep Gladiator was unveiled to great fanfare by then-owner Fiat Chrysler in 2018, the first pickup model for the hot brand in more than a quarter of a century.
Gladiator sales have fallen steadily from the 2020 peak as a result and are down another 21% so far this year.
The company’s relentless focus on short-term profits for 2023 had devastating consequences for Stellantis, Farris wrote.
A car hauler transporting Jeep Wranglers drives past striking United Auto Workers members outside the Stellantis Jeep Plant in Toledo, Ohio, during the 2023 strike.
One of the two factories at that assembly complex is about to lose one of the two shifts that builds the Jeep Gladiator.
Persons:
Stellantis, Dodge, ”, Jessica Caldwell, Edmunds, “, Charlie Chesbrough, Kevin Farris, Carlos Tavares, Farris, Farris ’, Rebecca Cook, “ You’re, he’s, ” Farris
Organizations:
New, New York CNN, Fiat Chrysler, Fiat Chrysler’s, PSA Group, Gladiators, General Motors, Ford, Chrysler, Pacifica minivan, Toledo Assembly, Stellantis, Ford Motor, Cox Automotive, Dealers, Council, United Auto Workers, Jeep Wranglers, CNN, Challenger, Cherokee, Renegade
Locations:
New York, Toledo, Edmunds, Warren , Michigan, Stellantis, Toledo , Ohio