Musk is now deploying his trademark intensity, money, and norm-smashing to elevate a brand beyond his business empire: Donald Trump. Musk going Founder Mode is compelling to many. It could mean more of them become invested in Trump's campaign than might have otherwise, Ferrari Braun said. Ferrari Braun said Musk uses his celebrity to get people to buy into a vision. "He's trying to do the same thing for the election," Ferrari Braun said.

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Persons: Elon, Donald Trump, Musk, —, Elon Musk, Brian Ott, Trump, Harris, It's, Agustin Ferrari Braun, Ferrari Braun Organizations: Pro, Trump America PAC, Service, Twitter, Trump, Business, Department of Communication, Media, Journalism, Missouri State University, The New York Times, Siena, University of Amsterdam, Tesla Locations: Pennsylvania, America, Swatara Township, Butler , Pennsylvania