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Top related persons:
— - 4 Chiara Ferragni - 3 Ferragni - 2 Balocco - 2 Fedez - 2 Alessandra Balocco - 2 Elena Bonvicini didn't - 1 Taylor Swift - 1
Top related locs:
influencers Italian Turin Italy Milan Southern California Wisconsin Kylie Jenner of Italy
Top related orgs:
Service - 3 Italian Competition Authority - 2 Associated Press - 2 CNBC - 1 Denim - 1 EB - 1 Melrose Trading - 1 Flea - 1

Search resuls for: "Ferragni"


4 mentions found


☆ 25-year-old spent $300 on a sewing machine in high school—now her seven-figure denim brand is worn by Taylor Swift
  + stars: | 2024-11-01 | by ( Nicolas Vega | ) www.cnbc.com   time to read: +7 min
Elena Bonvicini didn't set out to start a multimillion-dollar denim brand worn by the likes of Taylor Swift, Gigi Hadid and Kendall Jenner. Even charging her friends and classmates just $10 or $30 for a pair of jeans, Bonvicini turned a nice profit. Elena Bonvicini Founder, EB DenimAt college, Bonvicini worked diligently to expand EB Denim. This exposure also got EB Denim into high-end retailers like REVOLVE and Selfridges. By the time she was a junior, she says EB Denim was bringing in over $1 million in revenue and had a small handful of employees and interns.
Persons: Elena Bonvicini didn't, Taylor Swift, Gigi Hadid, Kendall Jenner, Bonvicini, Elena Bonvicini, EB, Chiara Ferragni, Danielle Bernstein, Kylie Jenner of, —, seamstresses, couldn't, Kylie Jenner, Hailey Bieber, Bella Hadid Organizations: CNBC, Denim, EB, Melrose Trading, Flea, USC Locations: Southern California, Wisconsin, influencers, Kylie Jenner of Italy
☆ The $21 billion influencer industry has gone completely off the rails
  + stars: | 2024-05-01 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com   time to read: +9 min
Influencer marketing is booming, and brands spend billions to promote products with a personal touch. But these days, the industry of influencer marketing is completely off the rails. Since 2016, the dollars driving the influencer marketing industry have ballooned from $1.6 billion a year to an estimated $21.1 billion in 2023, according to Influencer Marketing Hub. Marketers, brands, influencers, and platform companies all have opportunities to exploit one another to varying degrees of harm." It's not great for consumersDespite the money flying around, the FTC only provides basic guidelines about disclosure requirements for influencer marketing to protect consumers of their content.
Persons: —, Emily Hund, Hund, David Camp, Michael Jordan, George Foreman, Brooke Shields, Calvin Klein, isn't, It's, Kim Kardashian, influencer Chiara Ferragni, Lindsay Lohan, DJ Khaled, Naomi Campbell, Kardashian, Dylan Mulvaney, Bud Light, Ben Shapiro, Donald Trump Jr, Camp Organizations: Service, Business, Social Media, Harvard Business, CBS News, Nike, Salton, FTC, SEC, Consumer, NBC Locations: influencers, California
☆ Inside the rise of Chiara Ferragni, the social media mega-star who's been accused of misleading followers into buying a charity cake
  + stars: | 2024-01-10 | by ( Andrew Lloyd | Charissa Cheong | ) www.businessinsider.com   time to read: +6 min
Chiara Ferragni is an Italian influencer with just under 30 million followers on Instagram. Here's how the digital entrepreneur shot to social media superstardom. The item was packaged with a pink box featuring Ferragni's name and logo, as well as an illustration of the social media star. AdvertisementBut how did Ferragni become such a social media superstar and build her empire — amid this controversy? Amid the recent scandal, Ferragni's massive online presence continues to span social media.
Persons: Chiara Ferragni, Here's, —, Ferragni, Balocco, Louis Vuitton, Gucci, Federico Leonardo Lucia, Leone, Fedez, ferragnez, Lapresse, Eugenio Fusco, Alessandra Balocco Organizations: Service, Regina Margherita Hospital, Italian Competition Authority, Authority, Associated Press, Milan's Bocconi University, Financial Times, Teen Vogue, Forbes, Harvard Business School, Prada, AP Locations: Italian, Turin, Italy, Balocco, Milan, Venice, TikTok
☆ The influencer who was fined $1 million over 'misleading' charity campaign is now being investigated by prosecutors
  + stars: | 2024-01-09 | by ( Charissa Cheong | ) www.businessinsider.com   time to read: +3 min
An influencer is under investigation regarding "misleading" posts about a charity partnership. Chiara Ferragni , who has 29.5 million Instagram followers, partnered with the Italian cake brand Balocco in November 2022 to launch a pink-packaged Christmas cake. In addition to fining Ferragni's companies 1.075 million euros, or $1.1 million, the authority find Balocco 420,000 euros, or $460,000. Ferragni's publicist confirmed the investigation, according to the AP. She also apologized and said she would donate 1 million euros to the hospital in Turin.
Persons: weren't, —, Chiara Ferragni, Ferragni, Alessandra Balocco, Fedez, Balocco Organizations: Authorities, Service, Italian Competition Authority, Prosecutors, Associated Press Locations: Turin, Italy, Milan, Italian, Instagram
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