A man walks by the logo of German company Continental, one of the world's largest automotive suppliers, at its new plant in Aguascalientes, Mexico March 4, 2021.
REUTERS/Fernando Carranza/File Photo Acquire Licensing RightsMUNICH, Sept 4 (Reuters) - Continental (CONG.DE) will integrate Google Cloud services into its vehicle cockpit system, the company said on Monday, enabling drivers to ask the vehicle for assistance such as context on nearby sights or information on the vehicle while driving.
Technology companies from Google to Apple and Amazon are in a race to control carmakers' dashboards as software becomes an integral part of car design.
Carmakers including General Motors, Renault, Nissan and Ford use embedded Google technology via a Google Automotive Services (GAS) package, offering features like Google Maps, Google Assistant and other applications, while others are integrating only a portion of Google's services into their cars.
Reporting by Victoria Waldersee; editing by Matthias WilliamsOur Standards: The Thomson Reuters Trust Principles.
Persons:
Fernando Carranza, Victoria Waldersee, Matthias Williams
Organizations:
Continental, REUTERS, Rights, Google, IAA, Technology, Apple, General Motors, Renault, Nissan, Ford, Google Automotive Services, Thomson
Locations:
Aguascalientes, Mexico, Munich, Germany