download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementRecent advances in generative AI, spurred by OpenAI's ChatGPT , mean the technology is now a much bigger problem. In the UK, research by Fenimore Harper Communications found more than 100 deepfake video ads impersonating Prime Minister Rishi Sunak on Facebook. Though it's not clear exactly who is behind the deepfakes in the US and UK, the recent proliferation of AI means almost anyone with internet access and an AI tool can cause some havoc. Earlier this month, OpenAI unveiled its plans to prevent the misuse of AI ahead of this year's elections.

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Persons: —, Ethan Mollick, OpenAI's ChatGPT, Joe Biden, Deepfake robocalls, Joe Biden's, Drew Angerer, Biden, Rishi Sunak, Leon Neal, Fenimore Harper's, Meta, it's, Mollick, OpenAI, Lisa Quest, Oliver Wyman, Spriha Srivastava Organizations: Service, Business, Voters, Wharton, NBC News, PLOS, Fenimore Harper Communications, Facebook, UK, Ireland Locations: Britain, India, Mexico, New Hampshire, Turkey, Malaysia, Philippines, United States, Davos