July 19 (Reuters) - Apple (AAPL.O) is working on artificial intelligence (AI) offerings similar to OpenAI's ChatGPT and Google's Bard, Bloomberg News reported on Wednesday, sending its shares up as much as 2% to a record high.
Apple has, however, subtly pushed advanced AI in some of its products such as Apple Photos, on device texting, and the recently launched mixed-reality headset Vision Pro.
Apple's core AI product, voice assistant Siri, has also stagnated over the years.
The Bloomberg report said several teams are involved in the latest AI effort, which is led by John Giannandrea, the company's head of machine learning and AI, and Craig Federighi, Apple's top software engineering executive.
Employees say the tool essentially replicates Bard, ChatGPT and Bing AI, and works as a web application.
Persons:
Google's Bard, Apple, Siri, John Giannandrea, Craig Federighi, ChatGPT, Bing, Yuvraj Malik, Devika
Organizations:
Bloomberg, Microsoft, Nvidia, Apple, Employees, Thomson
Locations:
Bengaluru