GU is a fast-fashion brand targeting Gen Z with stylish, affordable clothing.
I visited the store and found some of the trendier pieces, like cargo pants, quite approachable.
GU has grown to nearly 450 stores in Asia but didn't enter the US market until it opened its Soho store in October 2022.
Much like Uniqlo, GU carries basics like logo-free t-shirts, simple sweaters, minimalist shoes, and dress pants.
I wanted to check it out for myself, so I visited to see why it's become popular among Gen Zers.
Persons:
Gen Z, that's, didn't, it's, Zers
Organizations:
GU, New York City, Service, Fast Retailing Group
Locations:
New York, Wall, Silicon, Asia, Soho, Uniqlo