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Amazon 's Prime Day is off to a strong start, lifting third-party sellers' and other retailers' online sales, early data shows. Prime Day kicked off Tuesday and runs through Wednesday. As of midday Wednesday, Prime Day shoppers spent more per order, with an average order size of $56.07, compared with $53.14 a year ago, according to data from Numerator. The strong preliminary Prime Day sales data is the latest indicator that consumer spending may be more resilient than feared. Amazon doesn't typically provide sales data from Prime Day.
Persons: Fahim Naim, eShopportunity, Naim, Mike Scheschuk, I've Organizations: Adobe Analytics, Amazon, Walmart, Target, Adobe, Apple, Advisory, Scout, Prime Locations: U.S
DTC brands' ad spend is moving from Meta to Amazon with new urgency. That trouble has led to more ad budgets going to Amazon during the holiday season, according to direct-to-consumer brands and ad agencies. Because Meta ads haven't been able to drive website sales, DTC brands are now selling on Amazon. Naim added that his DTC brands have moved between 20% to 30% of ad spend from Facebook and Google into Amazon during the fourth quarter. Amazon has massive limitations for DTC brandsWhile Amazon can generate sales for DTC brands, it also has disadvantages.
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