McDonald's $5 value meal offering could provide a turnaround for the struggling stock, according to Wells Fargo.
"Historically, MCD wins when the industry shifts to value," Fadem wrote in a note released Monday.
McDonald's competitors took a hit after the company launched the dollar menu — and took back some share after McDonald's removed the Dollar menu, he added.
Fadem forecasts the $5 value meal could provide a tailwind of 50 to 100 basis points for McDonalds U.S. comparable same-store sales.
Wells Fargo has an overweight rating and $300 price target on shares, implying about 18% upside from Friday's close.
Persons:
Wells Fargo, Wells, Zachary Fadem, McDonald's, Fadem, — CNBC's Michael Bloom
Organizations:
CNBC, McDonalds U.S
Locations:
Wells Fargo, U.S