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Search resuls for: "Facebook execs"


3 mentions found


☆ Big changes could be coming to the way we pay for things
  + stars: | 2024-03-27 | by ( Dan Defrancesco | ) www.businessinsider.com   time to read: +7 min
In today's big story, we're examining how a change in credit cards' behind-the-scenes fees impacts you… and your points . Under the settlement, merchants could charge customers more for using different cards despite being part of the same Visa or Mastercard network. AdvertisementTim Boyle/Getty Images; Jenny Chang-Rodriguez/BIThe agreement could ultimately reshape how consumers pay for things. AdvertisementPerhaps that's why one analyst told Business Insider's Alex Bitter he doesn't expect major retailers to pass swipe fees along to customers. But maybe, not unlike the fees the agreement targets, what seems small could eventually add up to something big.
Persons: —, Jenny Chang, Rodriguez, Insider's Grace Eliza Goodwin, Tim Boyle, David Morris, Alex Bitter, LUDOVIC MARIN, BlackRock's Larry Fink, Jeremy Grantham, Ian Shepherdson, That'll, We've, Meta, Mark Zuckerberg, Facebook execs, Francis Key Scott, Hunter Biden, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb, George Glover Organizations: Service, Nickelodeon, Business, Mastercard, Visa, Getty, Fed, Amazon, BI Locations: Europe, LUDOVIC, Baltimore, Port, New York, London
☆ Mark Zuckerberg told Facebook execs to 'figure out' how to track encrypted usage on rival apps like Snap and YouTube, unsealed documents show
  + stars: | 2024-03-26 | by ( Kali Hays | Jack Newsham | ) www.businessinsider.com   time to read: +5 min
Newly unsealed emails reveal that when Meta was still called Facebook, CEO Mark Zuckerberg ordered his executives to find a way to learn how people were using competing apps like Snapchat, even if the information was encrypted. Advertisement"Given how quickly they're growing, it seems important to figure out a new way to get reliable analytics about them," Zuckerberg wrote of Snapchat in the email. The app "doesn't (can't) decrypt data," a Facebook employee noted in an email to Zuckerberg included in a court document. While the existence of Onavo's work to track rival app usage has been reported, details of Meta's actions, the executives involved, and the surrounding communications were unreported. AdvertisementAdvertisers suing Meta said the company failed for years to disclose its use of Onavo technology to intercept rivals' analytics traffic.
Persons: Meta, Mark Zuckerberg, Zuckerberg, Javier Olivan, Snapchat, Olivan, Guy Rosen, Rosen, —, Mike Schroepfer, Kali Hays Organizations: Service, Facebook, Business, Meta, Wall Street, YouTube, SSL, TechCrunch Locations: California, Onavo, khays@insider.com
☆ Former Facebook Execs Launch Startup, Adding to Efforts to Improve Ad Measurement
  + stars: | 2023-03-01 | by ( Salvador Rodriguez | Patience Haggin | ) www.wsj.com   time to read: 1 min
Two former executives of Facebook parent Meta Platforms Inc. are seeking to solve one of the social-media industry’s biggest challenges in recent years: allowing marketers to measure the effectiveness of their ads while maintaining user privacy. Graham Mudd and Brad Smallwood each spent more than a decade building Meta’s advertising system, which allowed the company to offer granular data about how ad campaigns worked with individual users, often by tracking their web and mobile activity. Apple Inc. took steps in 2021 to allow users to limit most tracking, making it far more difficult to gauge the success of online advertising and upending the way social-media companies made money.
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