Royal Caribbean Group's CEO said its new Icon of the Seas was designed to have "Instagrammable moments."
Guests' social media posts create "FOMO" that helps drive bookings, he said.
I sailed on the new mega-ship in January and saw just how social media-friendly the mega-ship was.
If you've been jealous of all the cruisers sailing on Royal Caribbean's new, wildly popular Icon of the Seas ship, you're not alone.
In fact, Jason Liberty, Royal Caribbean Group's president and CEO, said the new mega-ship was built to do just that: Create a sense of FOMO — or the "fear of missing out."
Persons:
you've, Jason Liberty, Liberty
Organizations:
Caribbean, Royal
Locations:
Royal Caribbean