EA's "FIFA" series is a big revenue driver, but its next soccer video game won't have that branding. CMO David Tinson reveals his plan to drive fans to EA's new soccer franchise EA Sports FC. Electronic Art's marketing muscle is going to have to do some heavy lifting this year to build a new powerhouse brand around its soccer video game series. In 2022, EA and FIFA ended a licensing partnership that lasted nearly three decades and helped make the "FIFA" video game series the most popular sports franchise of all time. This is a key component to making sure fans of the "FIFA" franchise glom onto the new one.

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Persons: David Tinson, Andrew Wilson, Tinson, we've, hadn't Organizations: FIFA, EA Sports FC, EA, FC Barcelona's Camp, Manchester United, FC Barcelona, Nike Locations: FC Barcelona's Camp Nou, Real Madrid