There I met Nikola Pavlovic, a genial salesman wearing a flamingo-patterned bucket hat atop long hair, canvas moccasins and a shirt covered in psychedelic flowers.
This expertise eventually took him to Cookies, where his role is to match customers with the ideal strain for their lifestyles.
And, of course, hoodies: Cookies clothing plays a key role in both the brand’s origin story and its current marketing strategy.
The brand predates any legal marijuana regime — when Cookies was strictly a black-market concern, hoodies and hat sales allowed it to gain a foothold above ground.
And the soft goods give buyers a way to signal something specific to the outside world: I smoke lots of weed, but in the cool Wiz Khalifa way, not the lame suburban-mom way.
Persons:
Nikola Pavlovic, Pavlovic, Khalifa
Organizations:
Ferrari
Locations:
Miami