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☆ The Olympics are getting a luxury makeover this year
▼ + stars: | 2024-07-27 | by ( Madeline Berg | Ashley Rodriguez | ) www.businessinsider.com time to read: +7 min

From the custom Louis Vuitton cases presenting the Olympic medals and torch, to Armani attire donning Team Italy, luxury and beauty brands will be all over the Paris Games. LVMH is one of the biggest brand partners of the Paris Games, with the conglomerate spending about $160 million, Bloomberg reported. AdvertisementThe Paris Games also represent a return to form, with the crowds back for the first time since the pandemic. "A large amount of the global population will be watching" the Olympics, Fflur Roberts, the global head of luxury at Euromonitor International, told BI. The Olympics are also a high-stakes chance to prove luxury is "worth it" following a recent backlash against sky-high prices.

Persons: —, Louis Vuitton, Dior, Harry Poole, SponsorUnited, we've, Ellie Thorpe, Kantar BrandZ, Fflur Roberts, Marguerite Le Rolland, Poole, Octagon, Glossier, there's, Nancy Atufunwa, Stella Jean, Atufunwa, Thorpe, Bernard Arnault Organizations: Service, Olympic, Italy, Paris Games, Business, Bloomberg, Brands, Armani, Games, Excel Sports Management, Paris Olympics, Tokyo Games, Euromonitor, Olympics, Deloitte, USA, Women's, Haiti, Team Nigeria, LVMH Locations: Prada, Paris, Italian, France

☆ The Paris Olympics are nice, but agents and brands are already prepping for an even bigger prize: Los Angeles in 2028
▼ + stars: | 2024-07-22 | by ( Ashley Rodriguez | Tiara White | ) www.businessinsider.com time to read: +6 min

Read previewThe Olympic Games in Paris hasn't even begun, but talent agents are already looking to the Los Angeles Games in 2028. Savvy agents are leveraging the Paris Games — a huge moment in their own right — to snag fresh, breakout talent and negotiate long-term commercial deals with the expectation that the Los Angeles Games will draw even more demand from brands that want to work with athletes. More talent agencies have also expanded into working with Olympic athletes. Crane said the Los Angeles Games are a big focus for the firm. "Everything is a little more amplified in Los Angeles, and there's going to be a lot of media and press.

Persons: —, Paris hasn't, WME, Quincy Wilson, Mark Ervin, Quincy, Peter Carlisle, Anna Hall, who's, Octagon, Carlisle, Hezly Rivera, Harry Poole, Aly Raisman, Poole, Ervin, there's, James Crane, Buchwald, Crane, it's Organizations: Service, Los Angeles Games, Paris Games, Business, Olympic, Summer Games, ", LA, Summer, Paris, Excel Sports Management, Brands, US, Olympics Locations: Paris, LA28, Los Angeles, London, Tokyo

☆ The biggest winners of the 2024 Olympics will be the athletes who can break through on social media — not just get the gold
▼ + stars: | 2024-07-16 | by ( Tiara White | Ashley Rodriguez | ) www.businessinsider.com time to read: +6 min

Read previewThe 2024 Olympic Games could be bigger than ever for athletes looking to build content careers and score brand deals, particularly for young or newer names. "Social media, every single year, has gotten bigger and bigger, and a lot of eyes are on social, digital advertisements now," said Michael Raymond, the founder of Raymond Representation, which works with Olympic athletes, college athletes, and influencers. AdvertisementOut2Win found that during the Tokyo Games, athletes and organizations created 232,000 social posts and gained 113 billion followers. As influencers and platforms lean in, the Paris Games could be even bigger for social media. "One of the challenges in sponsoring Olympic athletes if you're not an Olympic sponsor is that your window to activate with your athlete is small," Poole said.

Persons: —, Michael Raymond, Raymond Representation, James Crane, Buchwald, Goldman Sachs, Crane, Simone Biles, Katie Ledecky, you've, Harry Poole, They've, Raymond, Sunisa Lee, Hailey Van Lith, Out2Win, Agency Smith, Lee, Jade Carey, Kaila McWilliams, Smith, Poole, Jeff Hoffman Organizations: Service, Business, Olympic, Brands, Paris Games, Excel Sports Management, Tokyo Games, Agency Locations: Tokyo

☆ Brittney Griner's return could be the unlikely catalyst that forces the WNBA to relent on its most contentious policy
▼ + stars: | 2023-01-29 | by ( Meredith Cash | ) www.businessinsider.com time to read: +10 min

WNBA free agency is underway, with teams receiving the green light to recruit stars as of this weekend. Top free agent Breanna Stewart has reportedly made charter flights a key issue for teams wooing her. Private flights are not covered by the league's CBA, but Brittney Griner's return may force policy changes. The 2018 MVP took to Twitter to announce that she's prepared to help "subsidize charter travel for the entire WNBA" by offering her "NIL, posts + production hours." Several current WNBA players, including Nneka and Chiney Ogwumike, Elena Delle Donne, Napheesa Collier, Alysha Clark, Erica Wheeler, Kahleah Copper, and Natalie Achonwa, offered their support in the comments.

☆ 24 top sports managers and agents helping athletes from LeBron James to the Cavinder twins build successful careers as content creators
▼ + stars: | 2022-12-15 | by ( Colin Salao | Ashley Rodriguez | Elaine Low | ) www.businessinsider.com time to read: +3 min

Stars like LeBron James and Kevin Durant have shown that athletes can build lucrative media businesses. Meet the people helping athletes tell their stories and build their brands off the field or court. Many of these athletes are driven by the behind-the-scenes work of their talent managers and agents. Insider is highlighting for the first time those talent managers and agents who are guiding athletes as they build successful careers in entertainment and content creation. These people are helping athletes elevate their social content, strike brand deals, launch podcasts, or break into TV and film.

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