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A satellite dish is no longer the only way bars and restaurants can air the National Football League's package of "Sunday Ticket" games. With this acquisition, bars, restaurants, casinos and other businesses will be able to stream "Sunday Ticket" games. "Sunday Ticket" is an integral sports package for bars and restaurants since it provides all out-of-market NFL games. Since then, the media rights owners of NFL games have begun to offer games simultaneously on their streaming services — and in some cases exclusively. Netflix also recently won the rights to air two NFL games on Christmas this year, and at least one on the holiday in the following two years.
Persons: EverPass, it's, Alex Kaplan, We're, Peacock Organizations: NFL, Denver Broncos, Seattle Seahawks, Football, EverPass Media, RedBird Capital Partners, DirecTV, EverPass, Google, YouTube, Amazon, Comcast, Netflix Locations: New Jersey
Media and entertainment deal-making has slowed, but private equity players are still betting big on the space. Middle Eastern sources are still providing funding to media, which could fuel deals in the months ahead. Media deal volume has actually increased, just not as fast; PwC recorded media deals rose 3% (to 326) in the six months through May, down from a 7% increase in the previous six months. And beyond private equity, legacy players could shed properties they consider non-core: Paramount is trying to offload BET while Warner Bros. Insider's list of top private equity players in media and entertainment highlights 17 firms, from heavy hitters to smaller upstarts, based on our reporting and conversations with investors and insiders.
Persons: PwC, Hollywood —, Ryan, Morgan Stanley, Sherrese Clarke Soares Organizations: Media, Hollywood, RedBird Capital Partners, NFL, Company, Qatar Investment Authority, Yahoo, ESPN, Paramount, BET, Warner Bros, Discovery, Equity Partners Locations: Providence, BlackRock
DirecTV has struck a multiyear deal to continue broadcasting the National Football League's "Sunday Ticket" package to commercial establishments, including bars and restaurants. The NFL sold the "Sunday Ticket" commercial rights to EverPass Media, a joint venture owned by private equity firm RedBird Capital Partners and the NFL, earlier this year. The companies confirmed the "Sunday Ticket" deal on Thursday afternoon. Bars and restaurants, such as Buffalo Wild Wings and Hooters, rely on "Sunday Ticket" to bring in big crowds on Sundays during the NFL season. The NFL signed a seven-year deal with Google 's YouTube TV for the residential "Sunday Ticket" broadcast rights in December.
The NFL decided during negotiations that it would be better to have a distributor devoted exclusively to commercial establishments—which display multiple games at once on various TV screens. The National Football League and private-equity firm RedBird Capital Partners are creating a venture to stream NFL games and eventually other live sports and events to commercial establishments such as bars and restaurants. Starting with the 2023-24 season, the new venture, named EverPass Media, will be the commercial distributor for the NFL’s Sunday Ticket, a subscription-only package popular with sports bars that gives access to all Sunday afternoon games for out-of-market teams, the NFL and RedBird said.
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