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5 mentions found


☆ Google scraps plan to remove cookies from Chrome
  + stars: | 2024-07-22 | by ( ) www.reuters.com   time to read: +3 min
The Google logo is seen in Las Vegas, Nevada, U.S. January 10, 2024. REUTERS/Steve Marcus/File Photo Purchase Licensing Rights , opens new tabCompanies Google Inc FollowAlphabet Inc FollowJuly 22 (Reuters) - Google is planning to keep third-party cookies in its Chrome browser, it said on Monday, after years of pledging to phase out the tiny packets of code meant to track users on the internet. "Advertising stakeholders will no longer have to prepare to quit third-party cookies cold turkey," eMarketer analyst Evelyn Mitchell-Wolf said in a statement. "Google's decision to continue allowing third-party cookies, despite other major browsers blocking them for years, is a direct consequence of their advertising-driven business model," Cohen said in a statement. Reporting by Yuvraj Malik and Jeffrey Dastin in San Francisco; Editing by Devika SyamnathOur Standards: The Thomson Reuters Trust Principles.
Persons: Steve Marcus, they'd, Anthony Chavez, Chavez, Evelyn Mitchell, Wolf, Lena Cohen, Cohen, Yuvraj Malik, Jeffrey Dastin, Devika Organizations: REUTERS, Google, Markets Authority, European Union, General Data Protection, CMA, Office, Electronic Frontier Foundation, Thomson Locations: Las Vegas , Nevada, U.S, San Francisco
☆ Big Tech earnings show digital ads market not out of the woods
  + stars: | 2023-02-03 | by ( Sheila Dang | ) www.reuters.com   time to read: +2 min
[1/2] A 3D printed Facebook's new rebrand logo Meta is seen in front of displayed Google logo in this illustration taken on November 2, 2021. Google-owner Alphabet Inc (GOOGL.O) on Thursday reported a slight fall in quarterly ad revenue, missing Wall Street expectations and surprising investors as the world's largest digital ad platform has traditionally been resilient compared to smaller rivals. Meta Platforms Inc (META.O), the second-largest digital ad platform, lifted Wall Street on Wednesday with its cost cuts and big share buyback, though it posted its third consecutive quarter of year-over-year revenue decline. Lower ad spending from brands in the financial services and technology sector was one reason for the revenue decline, the company said. Reporting by Sheila Dang in Dallas; Editing by Christopher CushingOur Standards: The Thomson Reuters Trust Principles.
☆ Digital marketing slowdowns an indicator of recession concerns
  + stars: | 2022-10-26 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailDigital marketing slowdowns an indicator of recession concernsInsider Intelligence's Evelyn Mitchell and The New York Times' Ed Lee join 'Power Lunch' to discuss the digital ad economy, online platforms adapting to Apple's privacy changes and methods for navigating ad spending in anticipation of a recession.
☆ Nasdaq falls after Alphabet's earnings miss ignites worries about Big Tech's digital ad sales
  + stars: | 2022-10-26 | by ( George Glover | ) www.businessinsider.com   time to read: +3 min
Nasdaq stock futures fell 1.5% in premarket Wednesday after Alphabet missed on earnings and revenue. YouTube's first-ever drop in ad revenue helped spark worries for 3Q Big Tech financial results this week. YouTube missing its targets could be a bad sign for other tech giants' digital ad revenue prospects, according to strategists. Other mega-cap tech stocks fell on the digital ad slowdown fears before the opening bell, with Meta Platforms and Amazon both dropping about 3.5%. Read more: Alphabet's earnings report confirmed a big ad spending slowdown, and that bodes poorly for Meta
☆ Alphabet's earnings report confirmed a big ad spending slowdown, and that bodes poorly for Meta
  + stars: | 2022-10-25 | by ( Samantha Delouya | ) www.businessinsider.com   time to read: +2 min
Google's ad revenue fell by nearly $2B compared to the previous quarter, proving a slowdown in the ad marketThe disappointing results are a "bad omen" for digital advertising companies at large, including Meta. On Tuesday, Alphabet reported that Google's third-quarter advertising revenue fell sequentially by nearly $2 billion compared to this year's second quarter. "When Google stumbles, it's a bad omen for digital advertising at large," said Evelyn Mitchell, principal analyst at Insider Intelligence, a research firm owned by Insider's parent company. To be sure, Google's weaker-than-expected results could signal trouble for Meta, which has already reported slowing advertising revenues in previous quarters. However, Google's disappointing results were not the first sign of the continued digital ad slowdown.
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