Alibaba's international e-commerce platform AliExpress has expanded in South Korea and Brazil, in addition to Europe.
BEIJING — Alibaba 's international e-commerce business AliExpress is spending the equivalent of $7 million to reach consumers in South Korea, the unit told CNBC in an exclusive interview.
AliExpress said it launched three-to-five-day shipping to South Korea last year, allowing South Korean residents to buy some products, especially in fashion, from Taobao.
In all, the business unit said it spent 10 billion won this year in South Korea to lower product prices.
"Although in 2020, the United States was ranked number one, other countries such as China are expanding their presence in the Korean e-commerce market," the report said, noting South Korean consumers are now buying from more than 30 countries.