It's no surprise to Evana Oli that her 12-year-old daughter Zoe is a successful business owner.
Beautiful Curly Me boasts brown dolls with natural hairstyles, children's books and hair care products.
But after a few months and lots of pestering from Zoe, Oli took $5,000 from her savings to get a prototype of the doll designed ,secure an affordable manufacturer and launch the brand.
In 2022, the Beautiful Curly Me brought in revenue in the low six-figures, according to documents reviewed by CNBC Make It.
'It's important for the child to be a child'First: Oli wants to make sure Zoe experiences a normal childhood, she says.
Persons:
It's, Evana Oli, Zoe, Oli wasn't, Oli, —, Melernie Meheux
Organizations:
CNBC, Arizona State University
Locations:
Atlanta