That's worrying concert venues that depend on alcohol sales for their profits, Billboard reported.
"Bar sales are important for every music venue, but especially for smaller ones," a talent agent told the magazine.
That's because alcohol sales help keep the lights on at clubs around the country.
David Slutes, who runs a venue called Club Congress in Tuscon, Arizona, said that he'd noticed alcohol sales had dropped up to 25% when booking shows for a Gen Z-focused crowd.
Some venues told the magazine they're experimenting with renting out their facilities for more private events to make up for lost revenue.
Persons:
Z'ers, —, it's, Evan Johnson, Daydream, David Slutes, he'd, Z, Dayna Frank, Nielsen
Organizations:
Gallup, Billboard, Service, Daydream State, Nielsen
Locations:
Seattle, Tuscon , Arizona