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On Tuesday, Mr. DeSantis was on a three-stop fund-raising swing through Tennessee when his four-car motorcade had a pileup after traffic suddenly slowed. On Thursday, Mr. DeSantis is set to return to Iowa for two days of events and his first bus trip in the state. His main super PAC is doing so instead, inviting Mr. DeSantis as a “special guest.”The payroll reduction came on the heels of a donor retreat in Park City, Utah, where Mr. DeSantis convened about 70 top supporters. They enjoyed s’mores on the deck and cocktails as campaign officials and super PAC advisers made presentations about the state of the race. Instead, they focused on the notion that they were steadying the ship, making adjustments and trying to find ways to help Mr. DeSantis spread his message.

Persons: Ethan Eilon, Carl Sceusa, DeSantis Organizations: PAC Locations: Tallahassee, Tennessee, Iowa, Park City , Utah

His travel extended well outside of traditional hot spots for a primary campaign, including events in Wisconsin and Oklahoma. Now, DeSantis’ political operation says it is embracing his position as an underdog. But that leaves questions about one of the largest expenses on DeSantis’ first quarter fundraising reports: private travel. DeSantis’ campaign has paid nearly half a million dollars in travel expenses to a company that didn’t exist until two days before he launched his White House bid. In guidance to some donors and supporters, the campaign foreshadowed that they expect these interactions to show DeSantis’ “fiery” side.

Persons: Ron DeSantis, DeSantis, Donald Trump, ’, Generra Peck, pollster Ryan Tyson, Sam Cooper, Ethan Eilon, Nick Iarossi, ”, ” Iarossi, Peck, “, Adam Putnam, Trump, it’s, ” Iarossi siad, Elon, N2024D, Scott Wagner, Andrew Romeo, Bud Light, Dylan Mulvaney, Fox, Laura Ingraham, Don’t, ” Ingraham, Bud, “ They’re Organizations: CNN, Florida Gov, White, Trump, ”, N2024D, Tesla, New York Times, Republican, Fox, Disney, State Board of Education Locations: Florida, Utah, Park City, Tallahassee, Wisconsin, Oklahoma, Georgia, jetset, Miami, South Carolina

☆ Political advertisers are excited to return to Twitter as Elon Musk lifts the platform's 3-year-old ban on political ads
▼ + stars: | 2023-01-05 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Twitter has said it plans to unwind a 3-year hiatus of political ads on the platform. Political ad experts have mostly cheered the news. Political ad buyers on both sides of the aisle are keen to return to Twitter after the company said it planned to reverse its ban on political advertising appearing on the platform. The company generated under $3 million in political ad spend for the 2018 US midterms, according to its former chief financial officer. Some political ad experts said they remained wary about advising clients to advertise on Twitter, given Musk's hasty leadership style.

But none of that explains why political campaigns have been turning away from Facebook. Political ads have always been a small part of Facebook's overall business. The pandemic accelerated that trend since so many consumers turned to streaming platforms while stuck at home, and content for cord-cutters proliferated. Ad tracking firm AdImpact projected that of the $9.7 billion spent on political ads this cycle, $1.4 billion would go to connected TVs. Apple's crackdown has indeed diminished Facebook's position in political advertising.

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