Posts with obviously AI-generated images and confusing captions sometimes receive thousands of likes and hundreds of comments and shares. “The Facebook Feed … at times shows users AI-generated images even when they do not follow the Pages posting those images. Experts who track this kind of online behavior say there are likely several different kinds of actors behind the Facebook spam, with varying motives. Meta also automatically labels AI-generated images created with its own tools. However, there are still ways for users to strip out that metadata (or create AI images without it) to evade detection.

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