The billionaire owners of the Nets and Liberty are hatching a media brand rooted in Brooklyn culture.
BSE Global plans to launch a new brand in early 2025, focusing on the "zeitgeist of Brooklyn."
A trio of billionaires is looking to turn "Brooklyn" into a media brand in the vein of the youth and pop-culture outlet Complex.
BSE plans to launch the new global media brand in early 2025 with a focus on "capturing and sharing the zeitgeist of Brooklyn," spokesperson Sheerin Salimi confirmed to Business Insider.
"They're trying to be like the voice of Brooklyn," a second person with direct knowledge of BSE's plans said.
Persons:
Sheerin Salimi, Joe Tsai, Clara Wu Tsai, Julia Koch, Koch, megadonor David Koch, Salimi, Breanna Stewart, Rob Kim, Brooklyn, Sam Zussman, Rich Antoniello, Marc Ecko, BuzzFeed, DeJuan Wilson, Bryan Bedder, Wilson, who's, Complex's, Stefan Breskin, Zion Olojede, Erika Turner, Lucas Wisenthal, Vox, Ellie
Organizations:
Nets, Liberty, BSE, New, BSE Global, Brooklyn Nets, Brooklyn Nets , New, Brooklyn Nets , New York Liberty, Barclays Center —, Business, BI, Barclays Center, Brooklyn, Brooklyn Magazine, IMG, longtime, BuzzFeed, NTWRK, Endeavor, Nike, Aia Adriano, Digital, Big Tech, New York Times, Vox Media's, York, BSE's New York Liberty, NBA's Brooklyn Nets, There's YES, New York Yankees, Network, New York Knicks
Locations:
Brooklyn, New York, Brooklyn Nets ,, Brooklyn Nets , New York, New York City, BSE's, Liberty