“Even though people enjoy the rewards associated with mental tasks, these same people also do not enjoy the mental effort that’s involved. Your brain has no nerve endings, so a pain in the brain is not like having a pain in the neck. But the mental effort it takes to think hard can be so upsetting that some people will choose physical pain instead. However, 28% of the participants still chose physical pain over mental strain, even when the pain was most intense. “Concentrating also means it’s impossible to do other things because the brain really can’t multitask.

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Persons: ”, Erik Bijleveld, ” Bijleveld, that’s, “, Vadym, Bijleveld, Michel Notre, doesn’t, It’s, it’s, Kira Schabram, ” Schabram, don’t, Amy Arnsten, Albert E, Kent, Arnsten, Schabram Organizations: CNN, Behavioural Science, Radboud University, Psychological, Amateur, Michel Notre Dame, Research, Foster School of Business, University of Washington, Yale School of Medicine Locations: Nijmegen , Netherlands, Paris