Every year, millions of people flock to Manhattan festooned in rainbows and feathers and leather to celebrate the annual Pride March. Many of them will traipse down Christopher Street, home of the Stonewall Inn, the epicenter of the modern gay rights movement in New York. For $45, Literie is selling “Pride on Christopher Street,” a candle made in collaboration with NYC & Company, the city’s official tourism and marketing arm. All profits — about $30 per candle after production costs, according to Literie — are going to Heritage of Pride, the nonprofit behind the city’s official Pride events. It was hard to pinpoint what would Pride smell like.”

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Persons: Christopher Street, Literie, Erica Werber, ” Organizations: Stonewall, Christopher, NYC & Company Locations: Manhattan, New York